Media Foundations

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Courses - September 2022

Level 1

Course details

Foundations in Writing - Media
COMM1826

Description:

This course will develop essential writing skills as they relate to media. Students will learn how to convey a message effectively to a targeted audience. Sentence structure, grammar, punctuation, and the rules of composition will be covered. An introduction to research techniques and resources will form the basis for applications in other courses within the program. Students will also learn how to write to specific program formats for a variety of media based platforms.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Foundations in Presentation Skills - Media
COMM1836

Description:

This course will provide students with an opportunity to develop and hone their presentation skills on a variety of media platforms. Both individual and group work will be utilized in the development of visual and verbal presentations. Students will develop ideas to present content using diverse communication and performance skills for a wide variety of formats as well as develop skills in conveying and pitching their cretive ideas to others.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Conestoga 101
CON0101

Description:

This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

Media Tools and Technology I
MDIA1010

Description:

Media Tools and Technology I orients students with video cameras and various grip equipment. Students will learn lighting techniques at an introductory level and how to capture audio and video elements to tell a visual story. Students will also learn effective media file management.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Introduction to Media
MDIA1100

Description:

Through a series of guest speakers, this course introduces students to educational pathways, career options, and professional expectations within the media industry. They will develop a short-term career plan to assist with future educational and career pathways. Students will also learn about how continuously evolving advancements and trends are impacting the industry.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Introduction to Audio and Video Editing
MDIA1110

Description:

This course introduces students to audio and video editing technology for the creation of audio and video stories. They will learn industry-standard workflows to produce creative content utilizing raw audio and video gathered in previous courses. Students will also learn how to apply text and graphic elements to a video story.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Social Media and Digital Marketing
MKT1495

Description:

This course will provide students with an overview of the distinction between social media marketing and digital marketing as specific tools designed to reach consumers and influence their attitudes and behaviour. Additionally, students will also be exposed to emerging and trending tools reflective of the evolving nature of online marketing communications. Students will explore topics including navigational structure, keywords, content generation and management, customer relationship tracking, real-time and proximity marketing, and partnership marketing. The ethics of social media and digital marketing will also be evaluated so that students understand the essentiality of individual and organizational responsibility and accountability for online content.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Level 2

Course details

Writing for Media Basics
COMM1645

Description:

Writing for Media Basics focuses on the impact of effective writing on career development in the media and communication fields. Specific areas that will be explored include advertising, audio and video broadcasting, and journalism. Students will learn to apply different strategies and distinctive writing styles in order to create, develop and write copy for differing audiences. Students will also come to understand the importance of personal integrity and professional ethics in the context of content generation.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Digital Imaging and Visual Literacy
MDIA1020

Description:

In this introduction to digital imaging, students will learn fundamental camera operation with a digital single-lens reflex (DSLR) camera. Focus, composition and exposure will form the groundwork that will combine with other technical aspects to provide students with a strong foundation of practical imaging skills. The interrelations of technique and aesthetics will be emphasized. Students will achieve an introductory skill level for the application of photographic images related to other concurrent courses. This course will provide photo opportunities to contribute to the development of their portfolio.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Media Tools and Technology II
MDIA1040

Description:

This course is a continuation of Media Tools & Technology I. Students will advance their working knowledge of audio and video software through projects focused on creative storytelling for a variety of audiences. Students will plan and execute a video shoot including interviews, b-roll, sound bites, and on-camera elements. They will also learn how to create and use motion graphics to convey information in a multimedia project.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites: MDIA1010
  • CoRequisites:

The Art of Storytelling
MDIA1095

Description:

This course forms the basis for further studies in media programs, providing students with the opportunity to craft and deliver their own stories. The art of storytelling is a fundamental component of media and communications; media students will draw on these experiences throughout their future academic and professional careers. Students will learn and follow a formalized process for storytelling projects and practice a variety of story structures and formats. They will produce a final project utilizing the media of their choice.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Introduction to Web Platforms
MDIA1120

Description:

In this course, students will create and design their own website using a web builder. This website will serve as a showcase for their personal projects and digital content developed in concurrent courses. Accessibility, web standards and user interface principles will also be covered.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Creative Thinking and Content Generation
MDIA1130

Description:

This course will explore the theories associated with fostering creativity, the development of ideas, and taking them through from concept to completion. Students will gain experience using idea development tools such as brainstorming, idea mapping and lateral thinking to assist them in producing an extensive body of work. They will learn ideation processes and appropriate use of media to leverage in concurrent courses and future creative practice.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Program outcomes

  1. Employ camera and grip equipment to produce media content at an introductory level
  2. Apply software application tools to edit media content at an introductory level
  3. Write content using appropriate formats and styles for a variety of platforms and audiences
  4. Present media content using diverse communication and performance skills for a wide variety of formats
  5. Demonstrate a variety of strategies and techniques to enhance storytelling
  6. Apply knowledge of communications and media environments and practices to develop an education and career plan
  7. Work as an effective member of a multidisciplinary team to achieve a common goal